August 17, 1921
Lives and works in New York City

Newark Public High School of Fine and Applied Art
Class President
Poster Design “Modern Plumbing for Health and Beauty” reproduced for Atlantic City Convention for American Standard

Pratt Institute
Class President, 4 years
Art Director of “Prattonia”
Voted Best Designer, senior class

Apprenticed with Jean Carlo, French Poster Artist
Worked on U.S. Office of War Information propaganda leaflets air-dropped in Europe, and other national projects.

The War Years:
Served in 8th Army Air Force in England and Africa as a B-17 armorer, Northern Bombsight maintenance and Army Intelligence. Created and taught art classes, entertained troops with fencing match exhibitions, painted naughty women on B-17’s. Honorably discharged as Sergeant.

Post War:
Started career as package designer for Alan Berni Associates.
Designed book jackets for most publishers. First jacket: “The Naked and the Dead”
Member – Book Jacket Designers Guild
Incorporated own firm “S.K.A. Associates”
Designed and produced projects for TIME, LIFE and FORTUNE, United Press and RCA.

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J. Caroff Associates, Inc.
Formed in 1965. Designed and produced over 300 film campaigns for most movie studios.

  • First film campaign – “West Side Story.”
  • Designed 007 logo for James Bond film series.
  • Created Orion Film logo and title signature.
  • Created Fox trademark.
  • Sent to Italy by Paramount to meet with Dino DeLaurentis to design titles for “Barbarella.”
  • Designed campaigns and hard cover souvenir book for “Greatest Story Ever Told.”
  • Designed 18 album covers for Decca Records.
  • Special Assignments from ABC Television include design of 20/20, ABC News, ABC/Olympics and Turning Point.
  • Created stadium color scheme, signage system, banners, flags and information kiosk of the New York Racing Association,including logos for Belmont, Aquaduct and Sarasota. Designed first Horse Fair Poster and over sixty program covers.
  • Wrote, designed and produced “Graphic Design: Works and Words,” 3 editions, 3rd version titled “Logo, Mark and Sign.” (Award)
  • Created packaging and promotion for Lambert Kay, world’s 3rd largest pet products company. Cited for sales increases with each new package design.
  • Associated with the Connector Set Toy Company as creator and designer of logo, packaging, print and television commercials. National Award for Best Toy Package.

Retired from commercial art in 1980.

Pro-bono work for Hunter College, Friends of the Hunter College Art Galleries, Mount Sinai School of Medicine, the Marchand Center, Aspire, Young Volunteers of Mount Sinai, Breast Research Center, Pediatric Department. Designed and wrote fundraiser booklet “These Are Our Children.”

Recent Shows:
Several Madison Avenue Art Gallery shows
“The Iconic Metaphor”
“The Terni Suite” One-man exhibition in Leubsdorf Gallery, Hunter College including drawings, paintings, collage and sculpture.
“Controlled Gesture” The Culture Center
“The Liberated Line” The Painting Center

“all lying down” A psychographic portfolio drawn while sitting up, by Joe Caroff, 2011